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Tag: Paul Peterson

Customer Experience and the USA National Soccer Team 

By Paul Peterson It was a damp and grey Thursday afternoon on June 14, 1990. I convinced a college buddy of mine to join me in rushing to a bar in downtown South Orange as soon as class finished to watch the USA National Soccer team take on heavily favored Italy, in the host country of Italy, no less. Of course, beers would have to be on me. I played soccer my whole childhood, and this was the first time at the age of 19 that I would watch the USA team in a World Cup. American soccer...

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A Company’s Success Depends on its Humanity

Marketing Associate, Harriet Levenston, sits down with Managing Partner at Wiss, Paul Peterson, to discuss his take on what’s at the heart of a healthy company. Harriet: Hi Paul. Thanks for taking the time to chat with me today. Paul: Absolutely! You lead the firm’s long-term strategy and help create an environment where employees can flourish. What was the path like getting here? When I first started out, I wasn’t sure exactly what I wanted to do—public accounting, industry, etc....

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