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Social Media: The New Handshake

Why social media has become a critical way to attract and retain customers By Shelley Lazarescu How strong is your handshake? For years, a firm handshake has been a must-have to succeed in business, for the simple reason that most business contacts have historically been made in person. Companies’ representatives usually met, vetted and negotiated with prospects or customers over lunch, on the golf course and in a variety of other social settings. There will always be a place for...

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