By: Megan Schoeps
In today’s overvalued equity market, venture capital and private equity investors face challenges preserving cash. Here are four common mistakes that can lead to unexpected cash flows:
1. Falling Prey to Auction Mentality
When faced with competing term sheets, stick to your investment guidelines, diligence process, and key performance indicators (KPIs) to avoid emotional attachment and unconscious biases. Do not allow other investor bids to impact how you drive your valuation.
2. Avoiding Necessary Reductions in Force
CEOs often fear reducing their workforce due to concerns about morale and loss of institutional knowledge. However, taking decisive action and presenting a clear plan can alleviate employee anxiety. Outside advisors can help rationalize decisions and preserve relationships to generate success.
3. Failing to Prioritize Projects
Visionary founders often pursue too many ideas simultaneously. Boards and CFOs should work together to force rank projects and differentiate between essential and nice-to-have features. Do not lose focus on what drives customer purchase decisions when prioritizing projects.
4. Underinvesting in Marketing
Marketing is typically one of the largest expenses for growth companies and is, too often, viewed as discretionary. However, superior marketing can help companies with inferior products gain market share. Prioritize marketing investments based on revenue impact and consider competitor analysis, but do not become fixated on your competition as you want to stand out with a unique approach.
By avoiding these four mistakes and adhering to guiding principles and guidelines, venture capital and private equity investors can better navigate an overvalued market, preserve capital, and make sound investment decisions.
If you need guidance on optimizing your investments and avoiding costly mistakes in today’s market, contact the experienced team at Wiss. Our experts can provide valuable insights and strategies to help you make informed decisions and achieve your investment goals. Contact our experts at Wiss to learn more.
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