Kristine Sinisi, MBA
Director, Marketing
Kristine is a creative and collaborative marketing leader with over 18 years of experience designing and executing multi-channel marketing campaigns that foster business growth. A results-driven leader, Kristine thrives at building highly effective teams that seamlessly meet deliverables under tight timelines and budgets. Kristine excels at leveraging thought leadership skills to engage key stakeholders to create programs that meet business objectives.
At Wiss, Kristine has built a comprehensive go-to-market strategy that focuses on enhancing Wiss’s digital presence across email and social channels to drive new client growth and increase brand awareness. She drives the performance and development of the marketing team and oversees key technical initiatives, including CRM and the implementation of data tracking tools to optimize performance. She leads the development of strategic partnerships and sponsorships of events to educate potential clients on the Wiss brand.
Education
MBA – Marketing
Montclair State University
BS – Business Administration, Marketing
The College of New Jersey
Beyond Wiss
An endurance runner with Team World Vision, Kristine runs marathons to raise money for clean water projects in Africa. For every mile she runs, she aims to improve the lives of children living in vulnerable communities worldwide. An avid traveler, you’ll find her hiking, cycling, or paddling outdoors.
Fun Facts
What’s something intriguing that most people wouldn’t know about you?
Playing rugby in college helped me learn how to act quickly and effectively communicate with my team. This experience has carried over into my professional life.
You can travel back in time. What’s a piece of advice you’d tell your younger self?
Be bold, take risks, and stay outside your comfort zone.
