Kristine is a creative and collaborative marketing leader with over 18 years of experience designing and executing multi-channel marketing campaigns that foster business growth. A results-driven leader, Kristine thrives at building highly effective teams that seamlessly meet deliverables under tight timelines and budgets. Kristine excels at leveraging thought leadership skills to engage key stakeholders to create programs that meet business objectives.
At Wiss, Kristine has built a comprehensive go-to-market strategy that focuses on enhancing Wiss’s digital presence across email and social channels to drive new client growth and increase brand awareness. She drives the performance and development of the marketing team and oversees key technical initiatives, including CRM and the implementation of data tracking tools to optimize performance. She leads the development of strategic partnerships and sponsorships of events to educate potential clients on the Wiss brand.