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Stop Trying to Be Goliath – Be David Instead

By Paul Peterson What a Final Game!  As many of us suffer withdrawal from the World Cup, I am hoping that this post with the USA Soccer Federation as our “Lab Study” will help us in our own businesses as we close out 2022 and look to the future. We can agree that many people believe the best way to succeed in business is to “Get Bigger”.   In some cases, absolutely, economies of scale matter to execute the strategies of companies like Amazon and WalMart.  But, often, as in the case...

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Customer Experience and the USA National Soccer Team 

By Paul Peterson It was a damp and grey Thursday afternoon on June 14, 1990. I convinced a college buddy of mine to join me in rushing to a bar in downtown South Orange as soon as class finished to watch the USA National Soccer team take on heavily favored Italy, in the host country of Italy, no less. Of course, beers would have to be on me. I played soccer my whole childhood, and this was the first time at the age of 19 that I would watch the USA team in a World Cup. American soccer...

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