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Tag: socialmedia

Social Media: The New Handshake

Why social media has become a critical way to attract and retain customers By Shelley Lazarescu How strong is your handshake? For years, a firm handshake has been a must-have to succeed in business, for the simple reason that most business contacts have historically been made in person. Companies’ representatives usually met, vetted and negotiated with prospects or customers over lunch, on the golf course and in a variety of other social settings. There will always be a place for...

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What’s Your Brand?

By Wiss Associate Personal Branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values with the end goal being that the personal brand you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise. Below are some guidelines you should follow when developing...

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