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Tag: social

Social Media: The New Handshake

Why social media has become a critical way to attract and retain customers By Shelley Lazarescu How strong is your handshake? For years, a firm handshake has been a must-have to succeed in business, for the simple reason that most business contacts have historically been made in person. Companies’ representatives usually met, vetted and negotiated with prospects or customers over lunch, on the golf course and in a variety of other social settings. There will always be a place for...

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Utilizing a Triple Bottom Line Approach for your Future Success

By Arnold Macalintal Yes, businesses can do good while also maintaining a healthy balance sheet and income statement. That’s the premise behind a triple bottom line approach, also known in some circles as TBL, or 3BL. The intent isn’t just to meet the company’s financial bottom line—it’s to focus on two others as well: social and environmental impact. The idea is to give equal consideration to the importance of people, planet and profit for the overall betterment of the business....

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