Customer Experience and the USA National Soccer Team
By Paul Peterson
It was a damp and grey Thursday afternoon on June 14, 1990. I convinced a college buddy of mine to join me in rushing to a bar in downtown South Orange as soon as class finished to watch the USA National Soccer team take on heavily favored Italy, in the host country of Italy, no less. Of course, beers would have to be on me. I played soccer my whole childhood, and this was the first time at the age of 19 that I would watch the USA team in a World Cup. American soccer...
