What’s Your Brand?
By Wiss Associate
Personal Branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values with the end goal being that the personal brand you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise. Below are some guidelines you should follow when developing...
