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Tag: marketing

Social Media: The New Handshake

Why social media has become a critical way to attract and retain customers By Shelley Lazarescu How strong is your handshake? For years, a firm handshake has been a must-have to succeed in business, for the simple reason that most business contacts have historically been made in person. Companies’ representatives usually met, vetted and negotiated with prospects or customers over lunch, on the golf course and in a variety of other social settings. There will always be a place for...

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Utilize Your Point of Difference to Stand Out Among the Crowd

By Paul Peterson How to Utilize Your Point of Difference Today’s marketplace has never been more competitive. The fierce combat for the preponderance of consumer attention has skyrocketed in the past decade. Consequently, it is imperative for establishments to acquire and apply the professional skills required to be distinct among contenders, add value to the profession, and assist in supporting clients with sculpting a more affluent future for their businesses. When casting your...

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