By Paul Peterson
Updated 7/30/2019. Your relationship with your customers has never mattered more than it does today. Customers no longer just expect you to sell them a product or service. Instead, they want you to be one step ahead of them, understanding their pain points and bringing issues — and solutions — to the table.
To do that, you need to understand your customer and bring transparency to the relationship.
Today’s consumers have more access than ever to information...