By Wiss Employee
Picture yourself hiking in the Sonoran Desert in Arizona. Miles of warm, red soil stretch out in front of you, dotted by jagged rocks and sporadic cacti. In the distance the sharp ridges of a mountain range catch the sun.
What words would you use to build out this scene? Unwelcoming? Desolate? Foreboding? Beautiful? Wonderous? Tranquil? The words that come to mind have a physical effect on your brain and a powerful effect on your behaviors, feelings and actions.