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Tag: bestpractices

Social Media: The New Handshake

Why social media has become a critical way to attract and retain customers By Shelley Lazarescu How strong is your handshake? For years, a firm handshake has been a must-have to succeed in business, for the simple reason that most business contacts have historically been made in person. Companies’ representatives usually met, vetted and negotiated with prospects or customers over lunch, on the golf course and in a variety of other social settings. There will always be a place for...

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Safeguarding Accounting Ethics

By Brian Harden Across industries, the most effective managers understand that leading by example is the best way to influence corporate culture. In the realm of accounting ethics, this concept is known as Tone at the Top. The premise is simple: Employees look to management for leadership, and odds are high that their behavior will mirror the conduct of their bosses. If managers act with honesty and integrity, employees will generally follow suit. By the same token, if workers see...

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