By Mark Brenner, CEO and Co-Founder, WEST Growth
1. Progressive milestones
Most early-stage companies don’t have much money unless the founders are independently wealthy. So when most companies come to us, they have maybe ten different things they’re working on, but they don’t have the resources to do those ten things. It’s a priority to identify how much the next raise should be and what needs to happen to get that raise.
Those raising capital will need to tell that group of investors...